Interview with Félix Ramiro: Three Decades Shaping Men’s Fashion with Elegance and Authenticity

Designer Félix Ramiro


Félix Ramiro has spent over three decades transforming men’s fashion, standing as an industry icon who emphasizes elegance and authenticity in his clients. Describing himself as "just an ordinary person blessed with immense creativity from a young age and the drive to channel this passion to improve men’s appearance, innovate, and craft new designs," Ramiro brings a unique touch to the fashion world.

This creative spark, present since his childhood, has shaped his spirit and guided him toward a clear mission: to enhance men's appearance while highlighting their essence and uniqueness. This passion has established him as a reference in men’s fashion, a role he now embraces with pride and maturity. Conscious of the responsibility of having his name on each garment and detail, he says, “I feel it with deep passion and, at times, with a bit of concern. Everywhere you see ‘Félix Ramiro,’ and Félix Ramiro is me. Sometimes, in a way, it feels overwhelming. I’m highly demanding and a perfectionist because, for me, things are almost never quite right; I always want more.”

This dedication, an extension of his identity, accompanies each client through a unique experience. To Félix, no two clients are alike; each man brings a personal story and individuality that must be respected. “It’s a beautiful, exciting, and straightforward process. Thankfully, each person is who they are. I love enhancing each man’s appearance without compromising his individuality.” Rejecting false appearances, he prefers honest, precise advice to help his clients express their personalities authentically. "We're not here to just play along," he emphasizes, highlighting his commitment to transparency and guiding each client to make their own choices while subtly helping them find their most genuine path.

Espejos Collection: Félix Ramiro closes the show with his models at Atelier Couture

Since childhood, when he played in his uncle’s workshop, Félix began learning about fabrics, patterns, and the art of tailoring. Over time, that curiosity evolved into the foundation of his craft. Today, the key to his success lies in preserving that same enthusiasm from his early days, enriched by years of honing his skills and continually striving for improvement: “I still feel the same excitement as on day one. Of course, after so many years, I’ve gained the advantage of refining things year by year, pattern by pattern, and day by day because there’s always something to improve.” This spirit of learning lives on in each collection and every piece that bears the designer's signature. To him, fashion is never static; it’s a constant flow where his original essence coexists with innovation and versatility.

Félix Ramiro’s creations aren’t limited to a single style; at his latest show at Mercedes-Benz Fashion Week Madrid, he unveiled his Heroes collection, only to debut a completely different concept, Mirrors, a few weeks later. His ability to constantly reinvent himself defies being boxed into a single label: “I believe that variety and diversity show there isn’t just one ‘Félix Ramiro.’ There’s a classic Félix Ramiro, an event-driven Félix Ramiro, a disruptive Félix Ramiro, and a avant-garde Félix Ramiro. But the common thread through it all is perfect pattern architecture and an unmistakable mark of elegance.”

For inspiration, Félix draws from everyday life, finding muses in the simplest elements. Sometimes, music transports him to new creative realms, with each note evoking an entirely new, yet-to-be-designed piece. Even something as simple as the reflection of his coat in an elevator mirror can spark his imagination. For Félix, fashion is everywhere, waiting to be discovered.

Espejos Collection: Félix Ramiro's model at Atelier Couture

Today, Félix Ramiro works side-by-side with his son, Miguel Ángel Ramiro, about whom he speaks with pride: “Miguel Ángel Ramiro is no longer the future; he is the present of the company, we are now 50/50. We’ve divided responsibilities fairly well, though, as father and son, a bit of ‘rivalry’ sometimes comes up.”

Working with his son not only ensures the continuity of his brand but also creates a synergy that promotes the company’s stability and growth. While he dreams that someday his grandchildren, Lola and Manuel, might feel inspired to carry on the legacy, he understands that this journey has to come from the heart, just as it did for him.

Designer Félix Ramiro and his son Miguel Ángel Ramiro in New York

As his company grows and we discuss the future, Félix never loses sight of his vision of accessible, sustainable, and genuine fashion. “What dream do I still have? Well, more than dreams, I have realities. Miguel Ángel is very excited about expanding beyond Spain, and I have no issue with going global, as long as it’s sustainable. That said, I’m committed to moving forward but, above all, to doing so with the same passion.” Because for Félix Ramiro, growth only makes sense if it’s sustainable, if the business stays close to its clients, whom Félix sees not merely as customers but as friends and partners in this shared story of elegance and authenticity.

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